Kofi Lost: Ghanaian-American Multi-Disciplinary Artist.
Creative Copywriter at Translation
*Click on the GIFs and pictures to see more
[LEGO]:
Keep Playing, See What Happens
Credits
Jason Campbell | CCO
Roger Hoard | Group Creative Director
Robert Lewis | Associate Creative Director
Amiri Rose | Associate Creative Director
Kamiin Valree | Art Director
Kofi Lost | Copywriter
Kristen Wiggs | Producer
The LEGO Group joined forces with Kyla Pratt in order to re-contextualize one of the most famous sayings in a Black Household — “Keep Playing, See What Happens”. Watch as the phrase transforms from a warning into a rallying cry for limitless imagination.
LEGO uses this familiar expression to empower Black children to dream without boundaries, inviting them to reimagine what play can look like when creativity is celebrated instead of restricted.
[Google]: Year in Search (2020)
Credits
Google Brand Studio
Kofi Lost | Writer + Narration
Scott Butzer - Cabin
Editing Company | Editor
John Bolen - Formosa | Sound Design
Shape + Light | Group VFX/Color/Finish
Original Music: Peter CottonTale - “Together” Featured Artists: Chicago Children’s Choir, Cynthia Erivo, and The Matt Jones (Re-Collective Orchestra)
Google once again returned to deliver its end of year recap for the year’s most popular searches. In the midst of one of the most tumultuous years in recent memory, Google joined forces with artists Peter Cottontale, Chance the Rapper, Cynthia Erivo, and poet Kofi Lost to deliver the first Year in Search film to feature a narrator/voiceover artist.
The film was punctuated with a performance its original song “Together” on the Tonight Show with Stephen Colbert
Awards/Press:
The Webby Awards
People's Voice Winner:
Websites and Mobile Sites
Best Individual Editorial Feature - Ind/Brand/Org
Boston Globe
Article by Natachi Onwuamaegbu
“Listen To Your Heart” features LeBron James, Lionel Messi, and Shohei Ohtani, three legendary athletes united by one thing: their hearts. Despite immense pressure, their hearts remain steady, guiding them through challenges and championships. Narrated by the iconic RZA, the film highlights their unshakable calm in the most intense moments. This campaign encourages athletes to train harder and listen to their bodies, with Powerbeats Pro 2 heart rate monitoring technology to track and improve performance
Awards:
The Clios 2025
Gold, Film Craft, Sound Design
Bronze, Film Craft, Original Music
D&AD Awards 2025
Shortlist, Direction / Short Form
The One Club ADC Awards 2025
Silver, Craft in Motion / Film / Use of Music / Sound
SHOTS Americas Awards 2025
Gold, Sound Design
Silver, Use of Music (Original Composition)
Silver, Cinematography (Above 2 minutes)
Shortlist, Copywriting
Shortlist, Direction (from 61 seconds to 3 minutes)
Shortlist, Editing (from 61 seconds to 3 minutes)
2025 AICP Awards
Winner, Audio Mix Over 60 Seconds, Post Awards
Shortlist, Cinematography, Show Awards
Shortlist, Sound Design, Show Awards
Shortlist, Original Music, Show Awards
Shortlist, Dialogue/Monologue/Spoken Word, Post Awards
New York Festivals Advertising Awards
Finalist, Film Craft, Script/Copywriting
Finalist, Film Craft, Cinematography
Gerety Awards
Bronze, Craft Cut, Cinematography
Silver, Craft Cut, Copywriting.
[BEATS]: Listen to Your Heart
Credits
Julien and Quinten | Director(s)
CCO: Jason Campbell
Castro Desroches | Group Creative Director
Steve Horn | Group Creative Director
Maximillion G. | Creative Director
Chris Mendez | Creative Director
Eyob Yirgou | Senior Copywriter
Kamiin Valree | Art Director
Kofi Lost | Copywriter
Beats by Dre Holiday Film:
Whether you’re 21 years into your career like LeBron James, or just 23 years old like Erling Haaland, for sports greatest stars, pressure doesn’t get in the way, its a fuel to keep going, and break records again and again and again.
[BEATS]: The King and the Viking
Credits
Director: Julien and Quinten
CCO: Jason Campbell
Castro Desroches | Group Creative Director
Aryan Aminzadeh | Group Creative Director
Eyob Yirgou | Senior Copywriter
Jordyn Silver | Art Director
Shrinidhi Vijay | Art Director
Kofi Lost | Copywriter
[WhatsApp]: The Game of Adetokunbo
Credits
Director: Miko Lim
CCO: Jason Campbell
Steph Cajucom | Creative Director
Dennis Kung | Creative Director
KS Shanti | Copywriter
Hailey Boerema | Art Director
Shrindhi Vijay | Art Director
CW: Kofi Lost
Two cross cultural icons, Giannis Antetokounmpo and Hasan Minhaj, play a game of HORSE with an interesting twist.
We’ve seen the different looks of LeBron over the years – the superstar athlete, the leader, the champion. But we’ve never seen him as a father.
“Fatherhood” explores what being a parent means to LeBron, as he muses out loud about his oldest son, Bronny James. The fears, the joys, and everything in between he experienced as a dad, supported by never-seen-before footage from the James family archive.
Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond.
AWARDS :
Clio Sports Awards
Short List 2023 – Direction - Film Craft
Clio Awards
Short List 2023 – Film - 31 seconds to 60 seconds
One Show Awards
Merit Short list = Television & VOD - 31 seconds to 60 seconds
15th Annual Shorty Awards
Winner in Storytelling
Finalist in Short Form Video
[BEATS]: Fatherhood
Credits
Director: Lance Acord
ECD: Jason Campbell
Castro Desroches | Group Creative Director
Aryan Aminzadeh | Group Creative Director
Kevin Lu | Art Director
Karan Raikar | Copywriter
Kofi Lost | Copywriter
[WhatsApp]: Hoopchat
For March Madness, we set out to bring the heat of basketball banter from the group chat to real life. To do it, we created the first-ever basketball fan sports desk: a full-on set where two lucky Midwestern group chats had the chance to take their hot takes, wild predictions, and trash talk to the big stage.
This campaign aimed to get fans to move their hoops chatter over to WhatsApp, a more private and secure way to talk smack. So we gave them a reason to make the switch — the chance to become the voice of their own mini sports network. Each winning group got a fully produced segment at our custom-built Fan Desk, complete with pro hosts, lights, cameras, and all the action. The result? Real friends. Real debates. Real madness.
It wasn’t just a campaign. It was the first time March Madness fans got to see themselves as the stars of the show. Big thanks to our incredible team for helping Kamiin and I bring our insane basketball superfan idea to life!
SOCIAL ANNOUNCEMENT & RECAP
In a social-first, Man-on-the-Street–style video, Filayyyy roamed the Big 12 Tournament asking fans
group chat–related questions. We also posted a hype reel summarizing the event, following the weekend
Event Setup:
In between our Hoopchat show segments, the space featured exclusive WhatsApp jerseys, basketballs, and phone chargers, along with a branded photo booth.
Inside the arena, we executed digital takeovers that appeared on ESPN broadcasts. Across 9 televised games,
the message reached ~7.1M viewers in total and averaged 794K per game.
Credits
Group Creative Directors:
Emmeli Osterdahl & Aryan Aminzadeh
Creatives:
Kamiin Valree, Kofi Lost, Hailey Boerema, Em Frederick
Editor & Content Capture:
JJ Tanaka
[McDonald’s]:
Let Me Put You On
The return of the McDonald’s Snack Wrap is all thanks to the persistence of fans begging the brand to bring back their beloved menu item. But here's the thing: there's a whole new generation of McDonald’s lovers too young to remember the Snack Wrap ever existed. So what better way to introduce it than through a trusted voice from the neighborhood who would never steer us wrong: Unc. And to bring him to life, we tapped Wee-Bey himself, Hassan Johnson from The Wire.
Credits
Director: Ray Smiling
CCO: Beto Fernandez
Castro Desroches | Group Creative Director
Aryan Aminzadeh | Group Creative Director
Kofi Lost | Copywriter
Kamiin Valree | Art Director
The Heist
Credits
Kamiin Valree | Director & DP
Devon Inman | Writer
Kofi Lost | Voiceover
Isaiah Pemberton | Camera Op
Danny Saxon | Stylist
Kamiin Valree | Design and Motion Graphics